If you’re running a successful business, you may have already used many of the marketing techniques out there. But if you haven’t used email marketing you could be leaving money on the table. Here are some effective ways to market your business through email, so you can leave no stone unturned in your marketing efforts.
Make subscribing to your email list as easy as it can be. You should place subscription forms above the fold on your site that ask people to enter their email address if they would like to receive more information about your product or service.
Offer an incentive such as a discount, free report, ebook, training course so that people will be enticed to subscribe to your list. Make it clear that you will not ever sell their personal information.
Be persistent. Statistics show that it takes a minimum of 7 to 8 messages before your promotional emails will take effect on a potential customer, and it could take many more. You need to touch base with your customers at least once every few weeks, and assume they will not buy your product or even click your links for several messages.
Keep your email messages simple and straight to the point. People are very busy and don’t have time to read through more than a couple paragraphs to figure out what you are trying to say. Condense your message to a few short paragraphs, and stay focused on your main message.
For special events, send out a broadcast email so that your subscribers can take advantage of the sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
Being the best means using all the tools and methods available to you to build your business. If you use the tips laid out in this post, you have a good chance of being the best. Make sure to use these to craft an email marketing campaign you can be proud of.